Turn complex customer data into clear patterns of opportunity, enabling smarter marketing, sharper attribution, and faster growth.
Get StartedFractyl finds the patterns hidden inside your customer data, transforming messy signals into a unified, actionable story.
Connect over 40+ data sources seamlessly to create a unified view of your customers, with all your data cleanly connected.
See the real path to performance with built-in attribution models that reveal which touchpoints truly drive conversions.
Access instant KPIs, custom metrics, and dynamic visualisations that bring your marketing performance to life.
No more lagging dashboards. Fractyl delivers real-time feedback powered by Google Cloud's BigQuery for lightning-fast analysis.
Build, save, and activate targeted audience segments directly to digital platforms for high-impact campaigns.
Leverage custom ML projects like churn models and propensity modelling to predict and influence customer behaviour.
Fractyl is organised around five core components, designed for speed to insight and actionable outcomes.
Central place to collect, manage, and explore all connected data sources, creating a unified view of your customer journey.
Build, save, and dynamically update targeted audience segments based on real behaviour, not static lists.
Push audiences live into digital platforms like Meta, Google, TikTok, and Snap for high-impact campaigns with lower acquisition costs.
Instant access to marketing performance, attribution models, creative asset performance, and KPI metrics in real-time.
Custom machine learning and data science initiatives including churn models, propensity models, and customer lifetime value analysis.
Transparent pricing tailored to NZ/AU businesses, with no hidden costs or vendor lock-in.
Initial configuration and implementation, tailored to your business needs.
Setup costs dependent on complexity
Get StartedStarting from NZD $2,500/month
Flexible options for businesses of all sizes.
Enhance your platform with specialized modules for deeper insights.
Custom pricing based on requirements
Contact SalesPurpose-built for New Zealand and Australian businesses in a privacy-first, post-cookie world.
Fractyl is a composable Customer Data Platform (CDP) designed specifically for the NZ and AU markets. Unlike legacy CDPs, Fractyl is modular, fast to deploy, and deeply integrated with the local media ecosystem.
Built natively on Google Cloud infrastructure for security, scalability, and lightning-fast performance, Fractyl connects directly to your existing data sources—CRM, web, app, and offline—to build a unified customer view.
Our mission is to turn complex customer data into clear patterns of opportunity, enabling smarter marketing, sharper attribution, and faster growth in a world where marketing performance is not just measured—it's truly understood.
Get in touch to schedule a demo and see how Fractyl can help your business activate first-party data across your marketing stack.
Request a Demo