from NZ$5,000
One-off, per initial implementation
- Data and source mapping
- Identity and audience design
- Destination configuration
- Launch and validation
Fractyl pricing
Price the capability against the value it can create.
Fractyl is a managed customer-data capability, not a seat-based software licence. We scope the build and ongoing operation around the data, audiences and destinations the business actually needs.
INDICATIVE COMMERCIAL MODEL
A clear starting point. A scoped final price.
All figures are indicative, in New Zealand dollars and exclude GST. A proposal follows a short data and media assessment.
typical monthly cost NZ$2,500
Per month, per brand
- Google Cloud infrastructure
- Monitoring and hourly synchronisation
- Audience operations and governed changes
- Ongoing value and performance review
scope-based Let’s model it
For additional complexity
- Multiple brands or regions
- Custom connectors and models
- Third-party clean-room workflows
- Additional operating support
These are starting benchmarks, not a binding quote. Monthly pricing depends on the CRM system being used, the size of the data, its cleanliness and how it is structured. Security requirements and any custom integration work are confirmed during scoping.
THE VALUE TEST
The fee should be smaller than the problem it solves.
Before recommending a scope, we build a conservative value case from the client’s own media spend and assumptions. The point is not to manufacture a large ROI number; it is to make the commercial logic reviewable.
- 01
Define the acquisition budget in play
Start with the prospecting spend that suppression and stronger audience signals can actually affect.
- 02
Estimate avoidable customer overlap
Use measured match rates where available, then value the media that can be suppressed or reallocated.
- 03
Model the upside conservatively
Keep any efficiency or prospect-quality assumption separate, explicit and open to challenge.
- 04
Compare annual value with annual fee
If the value case is thin, reduce the scope or do not proceed. Fractyl should earn its place.
WHAT CHANGES THE PRICE
Complexity that creates work, not arbitrary feature gates.
CRM system
The CRM being connected, how accessible its data is and whether established APIs or custom integration work are required.
Data volume
The number of records, update frequency and processing load required to keep audiences current every hour.
Data cleanliness
Duplicate, incomplete, inconsistent or outdated records increase the work required before the data is safe and useful.
Data structure
Clear customer IDs, lifecycle fields and consistent schemas reduce identity and audience-building complexity.
PRICING QUESTIONS
What buyers usually need to know.
Is NZ$2,500 per month fixed?+
No. It is the typical monthly cost for one brand. The final fee can move up or down depending on the CRM system, data volume, cleanliness and structure.
Does the price include media spend?+
No. Media investment and platform charges remain separate. Fractyl pricing covers the data infrastructure, audience operations and managed service.
Do we need to use D3 for media?+
No. Fractyl works with your incumbent agency, multiple agencies or an in-house media team. The commercial model does not depend on transferring media ownership.
How are multiple brands priced?+
We scope the shared data foundation once, then price the additional audience, destination and operating load for each brand rather than blindly multiplying the first-brand fee.
GET AN INDICATIVE SCOPE
Bring your monthly media spend, data sources and first audience problem.
We’ll return a practical starting scope, the assumptions behind the value case and an indicative commercial range.
Discuss pricing