Connected customer data
Bring CRM, GA4, behavioural, operational and server-side signals into one queryable Google Cloud environment.
A practical customer data platform
Customer-data capability without enterprise complexity.
Fractyl unifies customer records, resolves identity, builds governed audiences and activates them across paid media and data clean rooms. It is designed around the outcomes an organisation needs, not an arbitrary company-size label or a long list of unused features.
Discuss your first use caseCORE CDP CAPABILITIES
Everything required to turn customer truth into an audience decision.
Fractyl provides the connected customer layer, activation tools and operating model needed to make first-party data usable.
Persistent unified records
Create and maintain a unified record as the same customer appears across sources, systems and lifecycle stages.
Identity resolution
Use deterministic rules to reconcile past, current and prospective customer records with visible logic.
Governed audiences
Build reviewable segments and suppression groups from lifecycle, product, value and behavioural fields.
Live activation
Synchronise audiences across Google Ads, Meta, TikTok, DV360 and supported third-party data clean rooms.
An operating model
Use Fractyl as a managed capability, license it to the agency or client team, or share responsibilities.
FIT WITHOUT THE LABEL
Do not ask whether the business is mid-market. Ask whether the data can change a valuable decision.
A New Zealand enterprise may be classified as mid-sized in the United States. Employee count and revenue bands therefore make poor qualification criteria for customer-data technology.
Fractyl is relevant when an organisation has a meaningful customer base, useful lifecycle or behavioural signals, ongoing media investment and a repeatable audience decision worth improving.
That may describe a national organisation, a multi-brand group, an education provider, a retailer, a financial-services business or a growth company. The pattern matters more than the label.
START WITH VALUE
Implement what the first decision needs.
- Choose a measurable audience problem
- Connect the source fields that prove eligibility
- Maintain one customer record across those sources
- Activate into the destinations where value can be measured
- Expand when the next capability earns its place
REMOVE THE OPERATING BURDEN
Managed, licensed or shared.
Fractyl can be operated by the Fractyl team, licensed to the agency or client team already in place, or run through a shared model with explicit responsibilities.
The organisation gets a working customer-data capability without first having to recruit a specialist martech function.
COMMON EVALUATION QUESTIONS
Clear answers for teams comparing CDPs.
Is Fractyl only for mid-sized businesses?+
No. Company-size labels vary materially between New Zealand, Australia and larger markets. Fractyl fit is determined by the value and scale of the customer data, the audience decisions it can improve and the team available to operate them.
Is Fractyl a full customer data platform?+
Fractyl is a customer data platform. It connects customer data, creates and maintains persistent unified customer records, resolves identity, builds governed audiences and activates them across live destinations. Its modular architecture means capability can expand around real client needs.
Why is Fractyl less expensive than many enterprise CDPs?+
Fractyl uses a modular Google Cloud architecture and scopes implementation around the sources, audiences and destinations the organisation will use. The managed model also removes the need to build a large specialist team before value can be proven.
Does Fractyl require a new media agency?+
No. Fractyl is agency-neutral and can work with an incumbent agency, multiple specialist partners or an in-house media team. Agencies can also license the platform for their clients.
How quickly can Fractyl activate audiences?+
Fractyl supports multiple synchronisation schedules, including up to hourly. The cadence is chosen around the customer decision and destination requirement.
What does Fractyl typically cost?+
Indicative onboarding starts from NZ$5,000 excluding GST. A typical managed implementation costs NZ$2,500 per month, per brand, with final pricing shaped by CRM, data volume, cleanliness, structure, security and destination requirements.
START WITH A REAL CUSTOMER DECISION