The Fractyl platform
Fractyl connects the client’s existing data estate, creates and maintains a persistent unified customer record, and synchronises governed audiences on the cadence each use case needs, including up to hourly.
Fractyl brings CRM, Google BigQuery, GA4, sector-specific systems and supplementary list data into a single queryable environment.
BigQuery and BigQuery ML normalise records across past, current and prospective customers. Identity logic reconciles the same person across systems and maintains a unified customer view as source data changes.
One saved audience can synchronise up to hourly to Google Ads, Meta, TikTok, DV360 and supported third-party data clean rooms using governed identifiers.
AUDIENCE BUILDER
Operators can see, combine and review the rules used to construct an audience before it is activated.
CRM, lifecycle, product, lead and customer status fields.
Ready-made definitions for prospects, current customers, alumni, lapsed and open pipeline.
Opt-outs, invalid records, current customers and other groups that should not receive acquisition media.
CORE CDP CAPABILITY
Fractyl unifies customer data, maintains identity, builds governed audiences and moves them into live destinations. The modular architecture keeps implementation and operation proportionate to the outcomes the business needs.
THE CUSTOMER LAYER
THE ACTIVATION LAYER
LIVE NOW
HubSpot, Microsoft Dynamics, Salesforce, Google BigQuery, Google Ads, Meta, TikTok, DV360 and delivery into supported third-party data clean rooms.
NEXT
Email and SMS destinations are planned for 2026. Media mix modelling is in beta, while AI-assisted segments and attribution feedback are on the Q4 2026 roadmap.
PLANNED / NOT LIVE CAPABILITY
The long-term direction is to reduce the manual work between a new customer signal, an audience decision, media activation and measurement while retaining clear governance and human review.
Use signals from CRM, GA4, server-side events and media outcomes to recommend audience definitions for human review.
Connect audience activation with channel-level contribution and planning so investment decisions use the same customer truth.
Bring conversion quality and customer value back into the audience layer instead of stopping at the platform conversion.
Extend governed audiences beyond paid media into email and SMS destinations where the use case and permissions support it.
Roadmap items describe product direction and are not commitments to a release date or current availability.