The Fractyl platform

One audience.
Every live destination.

Fractyl connects the client’s existing data estate, resolves records across the customer lifecycle, and synchronises audiences hourly across media platforms and third-party data clean rooms.

01 / CONNECT

Unify the signals already inside the business.

Fractyl brings CRM, Google BigQuery, GA4, sector-specific systems and supplementary list data into a single queryable environment.

HubSpot CRM is live
BigQuery is native to the architecture
Additional connectors are scoped around real client need

02 / NORMALISE

Turn separate records into one usable customer view.

BigQuery and BigQuery ML normalise records across past, current and prospective customers. Identity logic reconciles the same person across systems.

Deterministic identity rules
Lifecycle and value fields
Propensity and LTV capability subject to client deployment

03 / ACTIVATE

Keep the right people moving everywhere.

One saved audience synchronises hourly to Google Ads, Meta, TikTok, DV360 and supported third-party data clean rooms using governed identifiers.

Automated hourly refreshes across destinations
Suppression stays current as customer status changes
High-value seed audiences help platforms find new prospects

AUDIENCE BUILDER

Business logic, not black-box targeting.

Operators can see, combine and review the rules used to construct an audience before it is activated.

Main

CRM, lifecycle, product, lead and customer status fields.

Prebuilt audiences

Ready-made definitions for prospects, current customers, alumni, lapsed and open pipeline.

Suppression

Opt-outs, invalid records, current customers and other groups that should not receive acquisition media.

THE DELIBERATE TRADE-OFF

Not an enterprise experience cloud. A focused activation CDP.

Fractyl is not trying to reproduce every capability of a large customer-experience suite. It is designed to put governed first-party audiences into paid media and clean rooms with less implementation and operating burden.

AN ENTERPRISE CDP IS THE BETTER FIT WHEN

You need streaming, real-time personalisation across owned channels
You need hundreds of prebuilt connectors and journey orchestration
You have internal data, engineering and marketing-operations teams
The CDP is part of a wider enterprise experience architecture

FRACTYL IS THE BETTER FIT WHEN

The immediate priority is paid-media and clean-room activation
Hourly audience refreshes meet the operating need
You want the capability managed rather than another platform to staff
You want clear scope, agency neutrality and accessible monthly pricing

LIVE NOW

One audience, multiple destinations.

HubSpot, Google BigQuery, Google Ads, Meta, TikTok, DV360 and delivery into third-party data clean rooms.

ROADMAP DIRECTION

More automation, measurement and proof.

AI-assisted segment building, media mix modelling, attribution feedback and an increasingly automated activation loop.

PLANNED / NOT LIVE CAPABILITY

Toward one place to build, activate and measure audiences.

The long-term direction is to reduce the manual work between a new customer signal, an audience decision, media activation and measurement while retaining clear governance and human review.

AI-assisted segments

Use signals from CRM, GA4, server-side events and media outcomes to recommend and build audience definitions.

Media mix modelling

Connect audience activation with channel-level contribution and planning so investment decisions use the same customer truth.

Attribution feedback

Bring conversion quality and customer value back into the audience layer instead of stopping at the platform conversion.

Lower-touch activation

Automate more of the signal-to-segment-to-destination workflow with governed controls and fewer manual hand-offs.

Roadmap items describe product direction and are not commitments to a release date or current availability.

SEE IT AGAINST YOUR DATA

A useful demo starts with a real audience problem.

Request a working demo

One audience.Every live destination.