Privacy & security
Fractyl is designed to minimise unnecessary exposure while keeping privacy, governance and legal responsibility tied to the client’s actual implementation.
Personally identifying fields used for media activation are hashed before they leave the client environment. Delivery into third-party data clean rooms follows the identifiers and governance agreed for that environment; raw identifiers are not treated as a default activation payload.
Fractyl works with existing Google Cloud and customer-data architecture, reducing unnecessary movement and duplication.
Fields, criteria, suppression rules, destinations and schedules can be reviewed before an audience is saved and synced.
Fractyl is designed with New Zealand, Australian and relevant US privacy requirements in mind. Applicability and compliance depend on the client’s data, notices, contracts and legal advice.
SHARED RESPONSIBILITY
Clients remain responsible for lawful collection, appropriate notices, consent where required, and accurate suppression inputs.
The Fractyl team is responsible for operating the agreed implementation, access and activation processes with appropriate technical and organisational controls.
Detailed security documentation and contractual commitments should be assessed during procurement rather than inferred from marketing copy.
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