Fractyl resources
Useful answers for choosing and operating a CDP.
Plain-English guidance for marketing, digital, CRM, data and agency teams evaluating first-party data activation.
GUIDES
Go deeper on the decisions that matter.
Each guide explains one important part of the Fractyl proposition and links to the related platform, use-case and commercial pages.
Why suppression is usually the best first CDP use case
Start with measurable acquisition waste before adding predictive complexity.
Read the guide ↗02 / CDP architectureComposable or enterprise CDP?
Choose the architecture around the decision, data and people available to operate it.
Read the guide ↗03 / Agency operating modelCustomer data activation without changing agency
Separate the customer layer from media ownership while keeping accountability clear.
Read the guide ↗04 / Audience refresh frequencyWhy real time is not always the goal
Match synchronisation speed to the business decision instead of buying latency for its own sake.
Read the guide ↗05 / Customer data platform for ANZA CDP built for Australia and New Zealand
Understand the local operating, commercial and privacy context without a broad enterprise programme.
Read the guide ↗06 / CDP readinessDo you actually need a customer data platform?
Test the decision, data, value and operating model before buying technology.
Read the guide ↗07 / System comparisonCDP vs CRM, warehouse and clean room
Give each part of the customer-data architecture a clear job.
Read the guide ↗08 / CDP pricing in ANZWhat does a customer data platform really cost?
Compare implementation, cloud, integration and operating effort, not only the licence.
Read the guide ↗09 / CRM activationHow CRM audiences move into paid media
Turn maintained customer and lead states into governed audiences across live destinations.
Read the guide ↗10 / Implementation guideHow to implement a CDP without creating a transformation programme
Move from one valuable audience decision to a governed, reusable customer-data capability.
Read the guide ↗11 / Identity resolutionHow a CDP creates a persistent unified customer record
Understand identity rules, source precedence, profile maintenance and the role of hashing.
Read the guide ↗12 / Business caseHow to build a credible CDP business case
Connect use-case value, full operating cost and measurable evidence before committing to a platform.
Read the guide ↗13 / Server-side dataDo you need both server-side tracking and a CDP?
Give server-side measurement and the customer-data platform distinct jobs, then connect the signals that improve a real audience decision.
Read the guide ↗14 / CDP vendor comparisonHow should you compare customer data platforms?
Use a weighted buyer checklist covering customer decisions, identity, activation, governance, implementation, operating effort and total cost.
Read the guide ↗15 / Privacy and governanceHow should a CDP handle privacy, consent and data governance?
Turn approved purposes, permissions and customer states into enforceable rules across identity, audiences and destinations.
Read the guide ↗