Managed with your agency
Fractyl builds and operates the customer-data layer while your agency retains media strategy, planning, buying and optimisation.
Agency solutions
Better customer signal without changing who owns the media relationship.
Fractyl can work alongside an incumbent agency, support several specialist partners or be licensed directly to an agency that wants to operate the capability for its clients.
THREE WAYS TO WORK
Choose the operating model that fits the client and the agency.
The value sits in clean customer signal, governed audiences and reliable destinations. It does not depend on transferring the media account to D3.
Licensed to your agency
Your agency licenses Fractyl and operates the audience capability for its clients, with onboarding and support from the Fractyl team.
Shared operating model
Responsibilities are divided around capability. Fractyl can own infrastructure and destination reliability while the agency owns audience strategy and activation decisions.
WHAT THE AGENCY GAINS
Less list handling. Better signal. Clearer value.
Fractyl replaces repeated spreadsheet uploads with a governed audience process that can refresh up to hourly. That saves operational time, reduces stale audiences and gives media teams more useful customer states to act on.
- Current-customer suppression across live acquisition platforms
- High-value seed audiences built from client-defined customer value
- Lifecycle audiences kept current without repeated manual uploads
- Google Ads, Meta, TikTok, DV360 and supported data clean rooms
- HubSpot, Microsoft Dynamics and Salesforce CRM connectivity
- Transparent audience logic and clear ownership