Connect
Bring CRM, behavioural and customer data into one environment.
Customer data platform
One audience. Multiple destinations. Kept current.
Fractyl is a customer data platform that creates and maintains a persistent, unified customer record without an enterprise platform programme or an internal specialist team. It connects your customer data, finds the people who matter, and synchronises them up to hourly across Google Ads, Meta, TikTok, DV360 and third-party clean rooms.
Built in Aotearoa. Agency-neutral. Google Cloud infrastructure.
01Signals in
Client CRMAudience + lifecycle data
GA4Behavioural signals
Server-sideAd + conversion signals
Hashed at sourceProtected before transfer
FRACTYL02 / PROCESSResolve. Segment. Suppress.
Turn distributed signals into one governed, activation-ready audience.
Processed + synchronised up to hourlyOne audience · multiple destinations
03Audiences out
Google AdsMetaTikTokDV3603P clean rooms
Normalise
Resolve identities and turn scattered records into usable customer signal.
Activate
Synchronise one audience on the cadence it needs, up to hourly, across paid media and clean rooms.
THE COMMERCIAL PROBLEM
The data knows who matters. The media only had part of the answer.
Most businesses already hold the signals that would improve targeting. They are just trapped across CRM, web, customer and offline systems.
That creates stale lists, wasted acquisition spend and weak feedback between customer quality and media optimisation.
WITHOUT FRACTYL
Data sits still.
Media keeps spending.
- Audience uploads age immediately
- Existing customers stay in acquisition pools
- Lead quality rarely reaches the platforms
WITH FRACTYL
Customer truth
becomes signal.
- Audiences refresh on the schedule each use case needs
- Suppression reduces avoidable media waste
- High-value seeds help find better new prospects
WHO FRACTYL IS FOR
First-party data with enough value and scale to change the media.
Fractyl fits organisations where customer timing matters, data is split across systems, and paid media runs continuously across multiple destinations.
A customer base with scale
Enough contacts for useful segments to remain meaningful after lifecycle, product and behaviour are applied.
A journey worth acting on
Useful states such as first purchase, repeat purchase, loyalty, lapse, lead progression, renewal or churn.
Media spend that compounds
Sustained investment across Google Ads, Meta, TikTok or DV360 where cleaner signal and suppression improve value over time.
The fastest signal of fit:
Acquisition campaigns are reaching people who have already bought, enrolled or joined. That waste is measurable and removable.
See the full fit criteriaTHE CORE PRODUCT
Build an audience from the way your business actually works.
Fractyl turns raw customer fields, ready-made audience definitions and suppression rules into segments that can be measured and activated.
Select field
Lifecycle statusMain · Prebuilt · SuppressionDefine criteria
Prospect + high intentAND / OR logicView audience
6,420 contactsSize · conversion · lead stateSYNC DESTINATIONSGoogle · Meta · TikTok · DV3603P clean rooms
SCHEDULEEvery hourOne audience kept current everywhere
THE FIRST VALUE TO PROVE
Lead with arithmetic. Earn the right to add intelligence.
Suppression
Stop paying to acquire people who already bought, enrolled or joined. The clearest first proof.
Win-back
Re-engage lapsed, dormant or deferred customers around the moment they are most likely to return.
High-value lookalikes
Build acquisition seeds from the customers the business values, not an undifferentiated list of everyone.
WHY FRACTYL
Customer-data capability without enterprise complexity.
Fractyl brings the core CDP capabilities together: connected data, a persistent unified customer record, identity resolution, governed audience building and activation. Its managed, modular architecture gives marketers a practical path to value without adding a large internal martech team.
See the practical CDP alternativeWarehouse-native
Designed around the client’s existing data estate, with Google Cloud and BigQuery at the core.
Agency-neutral
Works with incumbent agencies, specialist partners or in-house teams without changing who owns the media relationship.
Media-connected
Built by a team that understands how data quality changes activation, optimisation and measurement.
Value-led
Suppression efficiency and audience outcomes create a clearer case for continued investment.
THE THINKING BEHIND THE PLATFORM
Make every major claim easier to understand and verify.
Practical guides explain the commercial logic, operating choices and trade-offs behind Fractyl. They are linked throughout the site so buyers can go deeper without losing the thread.
GUIDE 01
Explore all Fractyl resources Why suppression is usually the best first CDP use case
Start with measurable acquisition waste before adding predictive complexity.
GUIDE 02Composable or enterprise CDP?
Choose the architecture around the decision, data and people available to operate it.
GUIDE 03Customer data activation without changing agency
How an agency-neutral customer layer can work with the media team already in place.
GUIDE 04Do you actually need a CDP?
Test the decision, data, value and operating model before buying technology.
GUIDE 05How CRM audiences move into paid media
Turn maintained customer states into governed audiences across live destinations.
PRIVACY BY DESIGN
Customer signal without careless exposure.
Identifiers are hashed before activation, and Fractyl is designed to work within each client’s privacy and governance requirements. No blanket compliance claims. No pretending the implementation context does not matter.
Explore privacy & securityCOMMON QUESTIONS
The useful things to know.
Is Fractyl only a managed CDP?+
No. The managed model removes the need for another specialist internal team, but clients can also license Fractyl and have their own agency or team operate it.
Do we need to use D3 as our media agency?+
No. Fractyl is agency-neutral. It can work with your incumbent agency, multiple agency partners or an in-house media team without requiring a change to media ownership. Agencies can also license Fractyl for their clients.
Is Fractyl a customer data platform?+
Yes. Fractyl creates and maintains a persistent, unified customer record across connected sources, resolves identity, builds governed audiences and activates them across live destinations. Its modular Google Cloud architecture and managed operating model make that capability faster and less expensive to stand up.
Is activation real time?+
Fractyl supports multiple synchronisation schedules, including up to hourly. For the use cases Fractyl currently supports, real-time event streaming has not been necessary.
Which activation destinations are live?+
Google Ads, Meta, TikTok and DV360 are live. Fractyl can also send audiences into third-party data clean rooms for governed collaboration and activation.
How does Fractyl protect customer data?+
Identifiers are hashed before activation. Privacy and security requirements still depend on each client’s data, systems, contracts and legal obligations.
START WITH THE DATA YOU ALREADY HAVE
Bring us the media problem your customer data should solve.
We’ll show you where Fractyl can create the fastest commercial proof. We’ll also tell you where it would simply add complexity.
Organise a working demo